It’s the start of a new year – the perfect time to revamp your marketing campaign. Lucky for you, PDD is hard at work on our Sales & Marketing issue, which will be full of tips and how-to’s when it comes to marketing in the digital age.

From e-mail campaigns to company branding to viral video, we’ve got it covered. In fact, check out the cool video I made using images from the CODA show. Imagine how nice your before-and-after pics would look when displayed on your Web site in a professionally produced video like this ...

To find out how to create cool slideshows and videos to enhance your Web site, keep a look out for the March issue!

Did you make any New Year’s resolutions this week? I made a somewhat vague but important one this year. My resolution is to be more green. Not very exciting, and certainly doesn’t have the immediately noticeable results as, say, losing 10 pounds, but it's my commitment nonetheless.

I started my resolution a little early by riding Phoenix’s brand-new light rail system to and from work this week. It doesn’t save me any time – in fact, I have to get up earlier to make the train that will get me to work on time – and with gas prices dropping I’m not sure that I’m saving too much money, but it feels like the right, and responsible, thing to do.

What about you? Have you made any sacrifices on the job in an effort to be more green? Have you picked up more green product options? Tell me about it by posting a comment below or e-mailing lvasquez@vpico.com.

Related Articles:

Is Green's Day Done?

Wayne-Dalton Receives Green Product Award

CHI Takes Several Steps in a Green Direction

The Time is Right to Green Your Business

I love the end of the year if only for all of the Top [Insert List Here] of 2008. You name it – Weirdest News, Best Mug Shots, Top Media Blunders – I read them all! CNNMoney today releases what is sure to be a favorite – and somewhat educational – list: 21 Dumbest Moments in Business. Without further ado, some highlights of the companies who surely had a rougher year than you:

• The Big Three show up for a government handout of $25 billion, each by private jet.

• Is that “forward” or “reply all”? (Now former) Countrywide CEO  and real estate king Angelo Mozila accidentally “replies all” to an e-mail plea from a homeowner feeling the effects of his sub-prime mortgage – of which Mozila is known as the pioneer of – calling the plea and homeowner "disgusting" and "unbelievable." His mis-click makes its way to the Internet and Mozila makes his way to the unemployment line.

• Sexy oil: Staffers from a division of the Department of Interior are caught trading gifts, having sex and participating in illicit drug use with oil companies they are supposed to be overseeing.

• Denial isn’t just a river in Egypt. In reaction to the Lehman Brothers' bankruptcy, then-presidential candidate McCain declares, “The fundamentals of this economy are strong.” The Obama campaign jumps on the comment, painting McCain as out of touch and just another Bushie.

• Mad money: The biggest Ponzi scheme of all time is revealed to have been headed by famous money manager Bernard Madoff, and the Securities and Exchange Commission is revealed as having failed to catch the scheme during investigations that stretched across a decade.

If you can stomach it, read the entire list of 21 “d’oh!” worthy biz blunders here. In the meantime, your 2008 isn’t looking so bad, is it? Happy New Year from PDD!

Source:

CNNMoney “21 Dumbest Moments in Business”

Related Articles:

Business Strategy Fundamentals

Business Etiquette Blunders Quiz